We plan partnering with a tier one auto manufacturer to accommodate the assembly of Nobe cars. We will maintain our R&D facility in Estonia for design and limited production. Over five years, we anticipate ramping up to 50,000 units annually achieving $1.5 billion in gross revenue.

Our marketing strategy will focus on a factory direct sales model in the United States, rolling out one major market at a time, starting in Southern California – the commuter and sunshine capital of America. We will expand into other top-priority US markets; then enter Europe and Asia with a similar model. We will capitalize on the 300+ automotive editors who contributed to the 1420 Nobe articles and leverage celebrity endorsement and media placement.

In addition, our business plan will include building market success through a focus on B2B sales and leasing including upscale hoteliers, corporations, and drive-share industries. For businesses, Nobe creates brand awareness and product differentiation, while promoting sustainability, a shift in awareness most companies advocate.