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About Nobe

Sandy Munro, CEO & Design Prophet for Munro & Associates welcomes Mati Otsmaa, President of Nobe Cars USA into a Strategic Alliance.

Executive Summary

Nobe Cars USA Inc. is a B2B mobility tech company that leverages its innovation, design and engineering to build light, timeless, sustainable and upgradeable electric vehicles (EV). Our classically designed Nobe 100GT is a three-wheel; three-seat; all terrain transport that looks like an upscale, handcrafted retro car. It creates consumer engagement and a driving experience reminiscent of the classic car era. This excitement makes the Nobe ideal for marketing applications for luxury hotels and corporations to promote sustainability and eco-values; and to create brand awareness and product differentiation.

The Company will work with Munro & Associates to launch Nobe 100GT in America. Nobe’s plan is to build US market acceptance and success through its focus on B2B applications, including drive-share and related industries, then target B2C segments and enter Europe and Japan.

General Information

Founded: 2017
URL: mynobe.com
Roman Muljar, CEO
+372 (56) 866-991
Mati Otsmaa, President
+1 (925) 708-1130
Email: roman@mynobe.com

mati@mynobe.com

Current Status

2 prototype cars built & safety tested.

Another prototype ready for testing Sep ’20.

Total of 18 Nobes pre-sold.

Letter of intent signed for 5 Nobes.

Key Milestones

Munro & Associates – Strategic Alliance

Germany Design Council Award 2020

BBC honored Nobe as one of the top 10 cars at the 2019 GIMS.

Highly acclaimed: 1420 articles published

Pending appearance on TV Car show

Problem

Corporations, particularly luxury hoteliers, search for ways to differentiate themselves from competition, especially for their most profitable customers. One of the perks offered by hotels is a complimentary car. Important not only for its functionality, a car provides these guests the opportunity to have the experience of their choice – for many, the car is something that can create a WOW experience,  sets them apart,  and makes a statement of what they believe. Whether it be status, sports or the environment, hoteliers search for products that are eco-friendly and reinforce their sustainability policies.

Solution

Sleek and nimble, the BBC describes the Nobe 100GT as a NEW CLASSIC. The car sets the guest and hotelier apart from all others and delivers the WOW experience for leisure, work or recreation. The Nobe creates a bold statement when driven. It builds higher customer satisfaction for the hotel and generates external brand awareness (“on-car” branding). This increases social media engagement and buzz. It is what any major corporation would want via a promotion campaign to build exceptional customer engagement for their brand.

Product

The Nobe 100GT (proposed 180 mile range/80 mph) will be ready for homologation and production. Classified as an auto-cycle in the US that can be driven with a regular driver’s license, it is 1100 lbs. light (higher efficiency), all terrain three wheel drive (recreational); practically spacious (comfortably fits two with two airline bags), easily rechargeable (120v/240v & portable battery), built solid (Delta Racing Car Cage), and sustainable (all-electric; parts replaceable; recyclable; lasts a lifetime).

Price

Nobe 100GT = $39,000 USD (above)

Nobe 100 USPs

1. Customer Engagement:       

Classic driving experience creating bond between driver & Nobe.

Timeless and classic design.

2. Sustainability

Lifelong – parts replaceable

Eco-friendly – parts recyclable    

High efficiency being light weight

Easy & quick recharging (120/240)

Extended range w/ portable battery

Economical – tune-up in year 3

Lifestyle upgrades – Coffee machine; on-wall parking structure

Business Model, Marketing & Manufacturing

Our Nobe executives and subject matter-area experts will work within a direct sales model, targeting the top 50 key players in luxury hospitality and specific corporations. Nobe already has a letter of intent to build five vehicles for a hospitality chain along with 15 pre-sales to be used for revenue and study.

Our direct sales effort will be coupled with impactful web, digital brand and social media campaigns to organically generate awareness and online sales for B2B players, as well as car enthusiasts and B2C segments (who will be viewing Nobe through our B2B efforts). We will capitalize on the 300+ automotive editors who contributed to the 1420 Nobe articles and leverage celebrity endorsement and media placement.

Our assembly of first year vehicles will occur in the US, thereafter Europe. Because of Nobe’s simplistic design, the car’s assembly will be efficient to either outsource to a Tier One OEM or to build local nano-factories, mitigating intense capital investment.

Business Model, Marketing & Manufacturing

Our Nobe executives and subject matter-area experts will work within a direct sales model, targeting the top 50 key players in luxury hospitality and specific corporations. Nobe already has a letter of intent to build five vehicles for a hospitality chain along with 15 pre-sales to be used for revenue and study.

Our direct sales effort will be coupled with impactful web, digital brand and social media campaigns to organically generate awareness and online sales for B2B players, as well as car enthusiasts and B2C segments (who will be viewing Nobe through our B2B efforts). We will capitalize on the 300+ automotive editors who contributed to the 1420 Nobe articles and leverage celebrity endorsement and media placement.

Our assembly of first year vehicles will occur in the US, thereafter Europe. Because of Nobe’s simplistic design, the car’s assembly will be efficient to either outsource to a Tier One OEM or to build local nano-factories, mitigating intense capital investment.

Corporate Advantage & Competition

The corporate advantage for Nobe Cars USA is its ability to innovate, design and engineer timeless world-class EVs that create consumer engagement for any fit-for-purpose application (whether it will be for Nobe or for non-competitive corporate entities). Product advantage will always be linked to engagement and sustainability.

Indirect competitors include small cars (to which Nobe 100GT is actually larger than a Smart Car but twice as efficient). Direct competitors include companies that have two or one seater EVs. Competitive advantages vs. competition include:

• Nobe stands alone with its NEW CLASSIC award-winning design and features that are timeless vs. competition with their “futuristic” design.

• Nobe’s focus is on established B2B applications prior to targeting B2C.

• Nobe is entering a marketplace where competition spent millions to establish.

• Nobe is eco-friendly, recyclable & sustainable – all parts replaceable.

Management Team – Nobe Cars USA, Inc.

  • Roman Muljar  CEO: Founder and Chief Executive 
  • Mati Otsmaa COO, US Director: +30 years in Management & Strategy
  • Tom Koger  CFO: +30 years in Evaluation, Finance & Accounting            
  • Brad Weir  CMO: +30 years including Digital, Social Media, Promotion
  • Anthony Luzi EV Advisor: Expert in the field of EV development and distribution
  • Peter Vesterbacka, Brand Advisor & Investor: Founder Angry Birds 

Management Team – Nobe Cars USA, Inc.

  • Roman Muljar  CEO: Founder and Chief Executive 
  • Mati Otsmaa President: +30 years in Management & Strategy
  • Tom Koger  CFO: +30 years in Evaluation, Finance & Accounting            
  • Brad Weir  CMO: +30 years including Digital, Social Media, Promotion
  • Anthony Luzi Senior EV Advisor: Expert in the field of EV development and distribution
  • Peter Vesterbacka, Brand Advisor & Investor: Founder Angry Birds 

Engineering Team – Tallinn, Estonia

  • Meelis Merilo, Founder, Head of Engineering
  • Eero Tamre, Chief Engineer
  • Kristjan Eenola, Engineer

Our mission is to create fun, practical & eco-friendly driving solutions.

Our mission is to create fun, eco-friendly & sustainable driving solutions.

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Nobe Cars USA Inc.

Phone: (925) 254-7546
More information:  info@mynobe.com

Copyright 2020 by Nobe Cars